MarTech Advisor features Barry Nolan, Chief Strategy Officer at Swrve. He discusses key takeaways from The Apple Worldwide Developers Conference (WWDC) 2019, and what Apple’s latest feature ‘Sign in with Apple’ means for marketers. The new feature collects no data and gives users a one time anonymous email to use as a sign in, making it seamless for customers, but distinctly affecting the way brands in martech and adtech work.
“Sign in with Apple will be familiar to consumers with one critical distinction: Apple will collect no data and will automatically proffer a one-time random email address, instead of your own. Any correspondence to and from the service is automatically managed via this anonymized alias. This breaks the identity schemes much of AdTech and traditional MarTech is built upon. It anonymizes your true identity and the link to the "data industrial complex" that scrape and store your profile information.”
You can read ‘What Happens on Your iPhone, Stays on Your iPhone’ here.