According to 2019 research conducted by Parks Associates churn for multichannel video programming distributors reached an all time high at 81%. It is more critical now than ever before for brands to place greater emphasis on engagement and retention to increase customer loyalty, and lifetime value.
Swrve works with global media and entertainment brands like Sling TV, Cinedigm, and Hopster to triple engagement rates with hyper-relevant, real-time messaging across channels like push, in-app, web, OTT, and more.
Join Swrve and Parks Associates for the upcoming webinar, Driving Engagement and Reducing Churn in OTT, on Tuesday, March 17th at 2:00 PM Eastern Time/11:00 AM Pacific Time to learn how today’s global brands can deliver real-time relevant customer experiences through OTT channels, and drive greater engagement, retention, and monetization.
The webinar led by Steve Nason, Research Director at Parks Associates and Bob Strohmeyer, SVP of Global Customer Success at Swrve will outline key marketplace factors and trends driving OTT, how customer-first marketing and engagement will increase business value for global media brands, and best practices for customer engagement and retention.
Register to be part of the live audience for ‘Driving Engagement and Reducing Churn in OTT’ and discover:
- Successful strategies, including tools, incentives, and strategic partnerships that will increase engagement in the video consumer journey
- Key factors that drive engagement and retention, and insights in churn trends
- Deep dive into the OTT providers that are achieving measurable value through focused customer engagement initiatives
- Best practices taken from Swrve’s customer playbook for high value engagement that lead to greater retention, monetization, and customer lifetime value
You can sign up for the webinar here.