Telefónica Selects Swrve as its Premier Technology Partner

Swrve is excited to announce that Telefónica, one of the world’s largest telecom operators and mobile network providers, has selected Swrve to be its premier technology partner. In this partnership, Telefónica will rely on Swrve to reliably scale relevant, real-time customer experiences to more than 350 million customers across 14 countries worldwide. The Swrve platform is uniquely tailored to deliver smarter, more powerful subscriber experiences that move the needle on core telecom KPIs; our teams are excited to collaborate and drive success for key initiatives at Telefónica.

Telefónica subscriber experiences will be advanced by Swrve’s unique ability to:

  • Recognize in real time where and when subscribers are most likely to engage and take action on this data with timely and relevant messages
  • Monitor feature usage and deploy deep behavioral targeting to deliver relevant messages to users that haven’t taken advantage of specific app capabilities, promotions, and more
  • Identify churn propensities, frequency and recency of user action, and deliver deeply targeted ratings and satisfaction-based campaigns 

“To drive the growth of our services, we need a level of customer engagement that sets standards of excellence for timeliness, personalization, and relevance,” said Fabio Bruggioni, Global Digital Platform Director at Telefónica. “We selected Swrve for their powerful AI, targeting, triggering, and real-time capabilities, as well as their in-depth understanding and ability to execute on our core business needs.”

“Swrve’s unique ability to monitor and act on deep customer behavioral data in sub-second time frames will be of huge benefit to the Telefónica team in their rollout of Smart Notifications, Smart WiFi, e-Care Apps, Video Streaming Apps and more,” said Tom Aitchison, CEO of Swrve. “Our platform was built from the ground up to meet those needs and we are excited to partner with Telefónica to elevate their customer experience through better engagement. We couldn’t be happier with Telefónica’s decision to make Swrve their premier technology partner.”

Read the full press release here.

Learn more about Swrve and see the ways your app can benefit from real-time relevance by joining a demo