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Swrve Blog | Product

Build vs. Buy: The 2020 Mobile Marketing Buyer’s Guide

Build vs. buy: it’s the age-old debate that every global brand must face when tackling their digital transformation goals. Because at this...

The #SwrveThisWay Series, Post #3: A Look Back at the Swrve Platform in 2019

Swrve saw a lot of exciting change, progression, and innovation in 2019.  Our team of experts traveled the world and made appearances at...

How To Use Swrve’s Churn Propensity Feature to Increase Retention on Mobile

Churn is one of the biggest killers of businesses. Every day it seems like another well-known brand has been forced to downsize or close...

Churn Propensity: De-risking Your Mobile Marketing Campaigns

Swrve is excited to officially introduce our churn propensity capability, leveraging machine learning models that identify changes in...

How Oracle and Swrve Connect to Create Sophisticated Mobile Interactions

Customer experience is everything. Experts agree that in our fast-moving digital landscape, where experiences are shared in milliseconds...

Your Mobile Marketing Platform: Buy or Build One In-House?

It’s a question many businesses, or at least those with large enough teams and resources, have faced. Should we fulfill our mobile...

How Swrve Works with Customer Data Platforms (CDPs)

A Customer Data Platform (CDP) is a unified customer database that is accessible to other systems. It builds a central source for customer...

Product Spotlight Series, Post #5: OTT Messaging

Wondering if and how OTT (over the top) streaming should be part of your engagement strategy? For those of you who don’t know, OTT...

Swrve Product Spotlight Series Post #2: A/B Testing

Data is now used to influence just about every aspect of our lives. And so it is a no-brainer to use it when trying to figure out which...

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