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Swrve Success: Telefonica Increases Retention by 50%

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As one of the largest telecommunications companies in the world, Telefonica uses the power of technology to bring people together. With over 300 million customers across 17 countries, Telefonica’s mission is to make the world more human by connecting lives everywhere. 

To deliver on these goals, the Telefonica team needed a way to scale deeply targeted 1:1 communications across millions with enterprise-grade precision and perfect timing. In one app in particular, they had a unique challenge: the app’s experience could only be managed when Telefonica customers are at home. This made delivering the right message to the right customers at the right time extremely imperative for their team. 

Named a Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms for the second year in a row, Swrve is designed to help leading brands confidently scale 1:1 communications across millions in real time. By partnering with Swrve, Telefonica could reach app users with hyper relevant, AI-optimized mobile push and in-app notifications that could reach them in exact moments of need, in real time. 

“Your best telecom experience is going to be a triple threat of speed, convenience, and value. Swrve helps us make that a reality with real-time relevance. We’re amazed by the difference it makes in the timeliness, value, and personalization of our messaging. We could not have hit our engagement goals without the sophistication and depth of Swrve’s AI, targeting, and live data streaming across SDKs and customer channels.”

Malik Samjee, Head of Analytics and Business Intelligence at Telefonica

Telefonica’s use of real-time relevance resulted in sharp increases in engagement, a 50% increase in new user retention, a 53% increase in app store rating (from 2.8 stars to 4.3 stars), and more. 

Get all the details in the full case study

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