Swrve Included in Gartner’s 2019 Critical Capabilities for Mobile Marketing Platforms

We are excited to announce that Swrve is included in the Gartner 2019 Critical Capabilities for Mobile Marketing Platforms report*. 

This new report gives a succinct overview into the deep-functionality of the Swrve platform and how it measures up against its peers. Looking at specific functionality like analytics, audience segmentation, campaign workflow, and real-time offer capabilities, the report includes feedback from Swrve customers and analysis from Senior Director Analyst, Charles Golvin and VP Analyst, Mike McGuire. Swrve is delighted to be featured as a vendor in this evaluation.

What are the highlights? 

We believe, the report highlights Swrve’s focus in helping marketers understand their customers by tracking behavior across mobile channels, as well as emerging channels like OTT (over-the-top) messaging for streaming services like Android TV, and Roku, and more. 

Swrve has the unique ability to deliver measurable value through real-time relevance and help marketers see return from their mobile and customer engagement strategies. Our platform gives marketers the power to understand and act on customer data, and use predictive tools like churn prediction and audience segmentation to elevate every campaign with real-time relevance. 

What is the Gartner Critical Capabilities report in comparison to the Magic Quadrant? 

The Magic Quadrant for Mobile Marketing Platforms*, released in July 2019, contains a broad evaluation of 18 vendors in the mobile marketing space. In its analysis, the Magic Quadrant focused on vendors’ “completeness of vision” and “ability to execute.”

A follow up to the Magic Quadrant, The 2019 Critical Capabilities for Mobile Marketing Platforms report takes a deep dive into each platform’s critical capabilities, including orchestration, audience segmentation, campaign workflow, event triggering, and more. The research in it complements the Gartner Magic Quadrant by giving deeper insight into the providers’ product and service offering, enabling businesses to evaluate which platform is best for their brand.

We are excited to be recognized as a Leader in the Gartner Magic Quadrant based on our ability to execute and completeness of vision, and also be included in the Gartner Critical Capabilities Report, providing a platform that delivers measurable value for our customers. 

Get your complimentary copy of the report to learn why Swrve was included in the Critical Capabilities Report, and see where other solutions ranked. 

Footnotes:

*Gartner, Critical Capabilities for Mobile Marketing Platforms, Charles Golvin, Mike McGuire, 21 October 2019

*Gartner, Magic Quadrant for Mobile Marketing Platforms, Mike McGuire, Charles Golvin, 15 July 2019

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.