It comes as no surprise that directly after our launch of churn propensity last week, we were featured in Destination CRM. As the preferred location for information, products, and services related to the CRM user marketplace, Destination CRM serves top executives, sales and marketing leaders, and other decision makers in CRM initiatives.
Swrve’s churn propensity capability uses machine learning to identify changes in customer behaviors and determine the likelihood of churn for each individual app user.
This feature is nothing short of a game changer for brands. Knowing which users are at most risk of abandoning your app enables you to take action to retain them. When it costs 5x more to acquire a new customer than it does to retain an existing one, the efficacy of retention campaigns is something all brands should be taking seriously.
In a statement, Lisa Cleary, Chief Product Officer at Swrve said: “Swrve’s granular targeting capability is unique in the market and allows for marketers to create more effective retention campaigns, with relevant content delivered to their individual customers in real time.”
You can read the full article here.
Churn propensity is a key feature of real-time relevance. To see how churn propensity scoring can elevate your engagement and retention campaigns, talk to one of our experts.
For more information on how Swrve can advance your brand’s customer engagement with real-time relevance, join a demo today.