Today’s mobile technology stack is broad, and the number of vendors are growing every year. A typical Swrve customer has a marketing cloud, a customer data platform (CDP), an analytics tool, a personalization engine, a content management system, and an attribution vendor prior to choosing Swrve.
So naturally, seamless integration is a must for today’s global enterprises. Easy, flexible connections make it possible for critical data to be updated simultaneously in real time across campaigns and channels. This automatic data processing is what enables teams to deliver the most relevant customer experience everywhere, at any time. So when marketers select best-of-breed vendors, they expect reliable out-of-the-box connectors, adapters, or frameworks that allow them to integrate without any issues.
At Swrve, our Product team builds and maintains the physical connectors and adapters between systems, but they depend on the Partner team to forge the contractual and personal relationships that support their work. Swrve is proud of its successful history of partnerships over the past eight years and we continue to invest in this critical function.
To that end, we are thrilled to announce the addition of Maria Gonzalez to the Partner Alliances team. Maria is based in our London office and will manage our technology relationships throughout EMEA. Maria is a natural born leader who has been working with global brands and partners since the start of her career. Fun fact: she speaks Italian in addition to her native Spanish, and loves traveling to new cities, which is perfect for her new role.
We look forward to growing our partnerships in 2020 and beyond.