Get 20/20 for 2020: Critical Lessons from Forrester, Gartner, Argyle, and More

We’ve made a list and checked it twice: recent months have brought us new lessons, ideas, and strategies that redefine everything you know about customer experience, and we’ve brought it all to one place in this blog. 

The greatest minds in our industry have all aligned over critical learnings, and contributed to major advances in how we approach keeping customers aware, engaged, and loyal over time, and this is your chance to soak it all up for your 2020 campaigns. So before you get started on new initiatives, take a minute to review all the biggest lessons learned from recent analyst findings that will revolutionize mobile marketing and customer engagement in years to come. 

Forrester 

The lesson: An agile testing approach is needed to drive immediate value in customer interactions across channels.

Swrve was recently joined by Forrester Vice President and Principal Analyst Julie Ask for a deep dive on next-gen customer experiences. The webinar—recorded here—shared proven best practices for any engagement strategy, including how to use customer-centric metrics to your advantage, keys for orchestrating campaigns across channels, and more. Watch now to learn why an agile testing solution is so critical for the seamless execution of any campaign, and discover what Julie Ask’s benchmarks are for true engagement success. 

Gartner

The lesson: A global brand’s ability to leverage real-time behavioral data across channels will be a key competitive advantage in 2020; this is a critical capability for all customer engagement solutions. 

In 2019, Gartner released two evaluations that every ambitious marketer needs to read: The Critical Capabilities for Mobile Marketing Platforms report* and the Magic Quadrant for Mobile Marketing Platforms**. Each report evaluates the industry’s top mobile marketing solutions and shares what matters most for global brands in their purchasing decisions. 

In the Critical Capabilities report, which features insights from Senior Director Analyst, Charles Golvin and VP Analyst, Mike McGuire, the Swrve platform was included for the depth of its analytics, audience segmentation, campaign workflow, and real-time offer capabilities. The Magic Quadrant for Mobile Marketing Platforms, which evaluated a total of 18 vendors, recognized Swrve as a Leader for our completeness of vision and ability to execute real-time relevance across mobile, email, web, and OTT platforms. Learn more

Argyle 

The lesson: Clouds create enterprise data silos that deeply compromise customer experiences. The next generation of data management lies in edge computing. 

Argyle recently released Enterprise Data Silos: Lost in the Cloud?, a whitepaper that explores how traditional cloud systems are doing less to help and more to hinder a brand’s ability to modernize communications and meet core KPIs. For marketing and customer experience executives looking to stay ahead of the curve, this whitepaper shares exactly what’s needed to advance with a real-time advantage and leverage customer data to make every campaign more relevant across channels. Download it now

Parks Associates

The lesson: To stand out from the noise and reduce churn, brands must surprise and delight viewers with deeply personalized recommendations sent with perfect timing, in real time. 

Over one quarter of current OTT video service subscribers canceled an OTT video service in 2018. To explore why churn is so prevalent in media and entertainment services, Swrve spoke to Parks Associates Senior Director of Research Brett Sappington about the top 5 mistakes OTT brands make that have been proven to compromise subscriber acquisition streams, retention, and more. Listen in for details

To learn more about what Swrve can do to elevate your reach, advance your campaigns, and drive more revenue across channels, request a demo today.

Footnotes:

*Gartner, Critical Capabilities for Mobile Marketing Platforms, Charles Golvin, Mike McGuire, 21 October 2019

**Gartner, Magic Quadrant for Mobile Marketing Platforms, Mike McGuire, Charles Golvin, 15 July 2019

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.