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Posts by Tom Farrell

Convergence in the Telco Industry: Providing Clarity for Consumers Will Deliver Success

There is a growing trend in the telco industry around ‘convergence’: the bundling of the various services provided by the operator in a...

Why Apple’s Notification Changes Could Be Bad News For Bad Marketers

Sometimes the most important announcements sneak under the radar. Even if WWDC this year was low key enough in terms of consumer-facing...

What Swrve Intent Targeting Means For Telco Apps

Here it is at last - part 4 of our occasional series in which we show exactly how Swrve’s Intent Engine can be used to build sophisticated...

Luxury On Mobile - And Other Emerging Channels

If there’s one industry that you might expect to struggle on emerging channels such as mobile, it is luxury retail. After all, a huge...

Audience Building In Finance With The Swrve Intent Engine

Welcome to the third in an unofficial series highlighting practical ways in which Swrve’s Intent Engine can be used to build sophisticated...

Why Marketing In 2018 Is About Attitudes - Not Just Tech

At Swrve we’re never shy about promoting great articles we come across during the working day. Particularly if they correspond almost...

Why Listen-First Marketing Matters In 2018

It’s easy to get excited about the ability to communicate. That’s why many marketers - or whoever is tasked with handling interactions...

Swrve Team Up With Segment!

We all know that data is where it’s at these days. Without it, you’re nothing. With it - you’ve got a chance. And it’s not just data from...

What Swrve Intent Targeting Means For The Airline And Travel Industry

Sometimes it can be hard to separate hype from reality. And, let’s be honest, the software industry doesn’t have the world’s greatest...

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