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Posts by Steven Collins

Webhooks as building blocks of Marketing Automation

There’s a huge number of platforms and APIs out there to help a mobile marketer build great experiences for their users. At Swrve, for...

Agile In-App Marketing: Without the “D’oh!”

When did you ever jump into the bath without first testing the water with a presumably slightly expendable toe? Probably some time ago....

The Physics of App Friction

In a previous life, I was founder and CTO of Havok, a company that develops special effects simulation software for games and movies. One of...

Delivering The Highest Possible Availability Levels

Here at Swrve we work very hard to both create software that is efficient and reliable and to operate that software at a high availability...

Does Your Predictive Analytics Need A Lift?

You’ll probably already be familiar with the term predictive analytics (you are reading this blog after all), but just in case you’re not:...

Scalability In Action: And Why Buy Beats Build!

One question that we’re often asked at Swrve is “why don’t I build this myself?” Although I’ve often wondered why nobody asks the same...

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