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Posts by Sophie Walsh

Swrve is Going To Dmexco! Visit Us At Hall 9/C033

It’s all happening in September! Labor day, National tailgating day, Beyonces birthday… but what are we most excited about? Dmexco! Following...

Personalize Your Push With Emoji!

Emojis, once thought of as a passing trend, popular with teens, have become another language on mobile - a language that this generation...

What Pokemon GO Means for Location and Mobile

Among the many things that we have learned about Pokemon GO in the past week is that the addition of real-world location to mobile...

Successful Mobile Relationships in Telco [Webinar]

The challenge for many telco businesses is building successful relationships beyond the contract. The mobile app provides an opportunity...

5 In-App Campaigns That Really Work!

It’s one thing to be able to send targeted, personalized and triggered in-app messages and campaigns. But it’s quite another to figure out...

Feature of The Week: Location

Customers are becoming used to seamless and simple interactions on mobile. They expect to get what they are looking for at the touch of a...

What Customers Want (Personalization)

Personalization gives the marketer more power than ever before to succeed at what they ultimately want to do - create long-term,...

The Right Way to Ask for Permissions on Android

When it comes to building a native mobile app, there are a lot of considerations to be made. Here’s one - depending on exactly what sort...

Why measuring ROI on Mobile App budgets is a must for all modern marketers

If you have a mobile app - which you likely have if you’re in a customer facing business - then you need a mobile app strategy. That might...

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