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Posts by Hugh Reynolds

How Search Is Coming To Mobile Apps

Most of our digital day is spent on mobile. More than desktop browsing, and nearly as much as watching TV. And when we are on our mobile...

Marketing On The Move

Let’s talk about a device most adults own and use every day. It’s connected to the world around them, it (usually) has some sort of screen....

Why Mobile Retention Is The Only Game In Town

The concept known as the golden hammer is an over-reliance on a familiar tool; as Maslow (he of ‘pyramid of needs’ fame) wrote in 1966: “I...

Mobile In Retail And The Growth Of Omni-Channel

I was interested to read this research quoted in Internet Retailer this week. It’s certainly no secret that the mobile is taking an ever...

Does Mobile Marketing Automation Spell The End Of The Line For Email?

Short answer: no Long answer: you might think that as the world moves to mobile, and specifically the mobile app, that email will become...

Mobile Analytics Is Dead (And Here’s Why)

First a confession: I accept that my choice of title may seem a little inflammatory! But in my defence, I firmly believe that a huge number...

It is Time Mobile Moved To The Centre Of The Marketing Ecosystem

Ask most decent-sized B2C organizations - or B2B for that matter - how their marketing automation set-up looks and I guarantee you'll get...

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