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Posts by Darragh Smyth

Why Mobile Location Is The Next Big Thing

When you think about it, it sounds obvious. But the fact that the mobile is always with us, the fact that effectively it locates the user in...

Sounds Amazing! (The Science Of Push Notification Noises)

A recent TechCrunch article refers to the seminal experiments of Ivan Pavlov. If by some chance you weren’t aware of his work, he showed how...

Be Prepared for Re-Engagement

A blog was recently published outlining the hierarchy of metrics that Pinterest track for monitoring growth. Two particular KPIs jumped out at...

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