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Posts by Barry Nolan

Join Swrve at EyeforTravel Amsterdam

Next week, Swrve will join senior leaders at Silversea Cruises, Yotel, Lufthansa, Booking.com, and other leading brands for two days of...

Elevating your Mobile Experiences with Real-time Relevance at Facebook’s Platform F

An estimated 3 billion people will gain access to a smartphone by 2020, with the majority of those people using their phone as their...
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3 min read

Connecting Where it Counts: Salesforce and Swrve

In today’s experience economy, brands are expected to deliver value wherever and whenever customers choose to interact with them. As a...

Swrve Announces Integration With Salesforce Service Cloud

Messaging is the primary way people now communicate. The volume of daily messages through apps like WhatsApp, Facebook Messenger, and...

Measuring Customer Satisfaction in a Mobile World

Customer satisfaction is something that should be top of mind for all businesses. Loyal customers come about because they are happy with...

Real-Time Marketing: What the Hell Does it Actually Mean?

Real-time is a term bandied about at any given opportunity. We’re all guilty. Most people’s understanding of real-time doesn’t go beyond...

Changes to Apple’s Subscription Model - Part 1: The 6 Major Changes

If you look at the 20 top grossing iPhone apps you will notice that all of them are free to download, and all of them (that are not games)...

LinkedIn And The Limits Of “Desktop” Marketing On Mobile

Wednesday morning. 11.43am Take a look at the above push notification I received recently from LinkedIn. My first (and natural, we've all...

Lifecycle Management - The Best Way To Grow Your Mobile Business

Our industry uses many measures to track the success of apps. Total users, monthly active users (MAU), daily active users (DAU), Day 1,...

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