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Posts by Alan Tam

Do Not Be Scared Or Confused By Automation!

Marketers have a habit of using words that give the illusion of being sophisticated and succinct. The trouble is that when every marketer...

Service Messages Move Beyond Emergencies to Everyday, In-The-Moment Interactions

A few weeks ago in my doctor's office waiting room, five cellphones went off within seconds of each other with the same bleating – and...

As the Retail Landscape Undergoes a Transformation, Mobile Becomes More Critical

I live near an outlet mall, and while I don’t spend much time there, I've noticed some changes. First, there’s a lot less traffic trying...

A 2017 Mobile Marketing Goal? Embrace the Lessons & Learnings from Your 2016 Holiday Campaigns

As mobile marketers fine-tune their strategies and campaigns for 2017, one of the best pieces of advice I can offer is to embrace the best...

How Amazon Go’s pilot store changes retailing consumer behaviors and the power of mobile

It's been called a game-changer. The new face of retail. A paradigm-shifter of a store. Too good to be true. It's the Amazon Go pilot...

The Irony of Objective Data: It Puts the “Personal” In Personalized Marketing

In the film What Women Want, advertising executive Nick Marshall (Mel Gibson) is suddenly able to hear women’s most intimate thoughts...

Is Your App Prepared For The Holiday Season?

Over the holidays, it's a good idea to clean up your messy house before inviting family and friends to visit. Fix the doorbell that...

What Have Mobile Marketers Learned Since the 2016 Elections?

U.S. political pollsters predicted one outcome, yet voters decided something else. Over the last few weeks, since the late hours of...

Mobile Marketing’s Bottom Line: Calculating the Total Cost of Ownership

Veterans of mobile marketing and newcomers to the discipline can agree on one thing: successful mobile marketing is a complex, constantly...

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