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Posts by Aaron Dolan

Swrve Mobile Marketing Digest - April

We’ve been even busier than usual in Swrve this month - we’ve partnered with Movember, attended MAU 2018, and been working on some...

What We Can Learn About First Time User Experience From The Netflix App

We’ve all heard of Netflix - the media streaming service has around 118 million subscribers, and for Q1 of 2018 they posted a 42% increase...

Empathy In Marketing: The Secret To Better Relationships!

The current buzzword in marketing might seem to change more often than the average person changes their socks, but one idea that appears...

Swrve Research Confirms That In-App Experiences Drive In-Store Revenue For Retail

Effectively bridging online and offline retail experiences to suit multichannel consumer patterns Online shopping is great: there’s no...

Switch Up Your Acquisition Strategy With Friend Referrals

I’m going to assume that your business is probably spending more money on acquiring new users for its app than you’d like. Correct me if...

Digital Assistants Are Here - Is Your Business Ready?

‘Alexa, where are my shoes?’, ‘Alexa, what did I have for breakfast?’, ‘Alexa, can you tell the neighbours to keep it down?’: all things...

Swrve Mobile Marketing Digest - February

It may have been a brief month but February is going to end with a bang, with one of the biggest events of the tech world about to kick off....

As Ad Blocking Goes Mainstream, What Next For Brands?

It’s time to talk about something that makes most marketers shudder: ad blocking. Not just the common-or-garden, personal ad blockers...

What In App Messages Mean For Different Verticals

Over the years we’ve seen some pretty staggering improvements to app metrics as a result of building a clear ‘message strategy’. For one...

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